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International Institute of Marketing and Social Research " GfK-Rus " confirmed leadership of «Mirel» on Russian market of fresh cakes . According to the GfK consumer panel stamp "Mirel", owned by "HLEBPROM ", ranks first place of market volume for 2013 . The study " GfK-Rus " was attended by 10 000 households from all over Russia .
Today "HLEBPROM " is the only federal supplier of fresh cakes. Application of unique technology "shock frizzing" makes it possible to deliver cakes and pastries  even in the remotest corners of Russia . The company has an extensive network of offices covering the entire territory of the country  and provides full logistics products. In 2013 under the brand name "Mirel" sold more than 33 million units cakes and pastries.

Synopsis: The company " GfK-Rus " is a Russian representative research company GfK Group, one of the leading companies in the market research in the world. Around 13,000 GfK experts are working on more than 100 markets worldwide . GfK Group is the No. 4 on the global market research company.